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Our Green Buying Philosophy

What is Direct Trade?

Direct trade in the coffee industry involves purchasing coffee beans directly from farmers or cooperatives, bypassing intermediaries such as importers or exporters. It is important to note that the process of direct trade involves more than just buying coffee cherry from the farmers. The cherry needs to be processed, and there are several methods of processing, including washed, semi-washed, natural, and pulped natural. Many small farms do not have their own processing facilities, and therefore, they must travel to the nearest processing station to have their coffee cherry processed. While there is debate about whether buying from a station can be considered “direct,” it is often the most direct way for small lot farmers to sell their coffee to a roaster. Centurion Coffee strives to ensure that the stations are paying a fair price to these small lot farmers and chooses to work with stations that are owned jointly by the many small stakeholder farms. This ensures that the farmers receive fair compensation for their coffee and promotes sustainability and transparency in the coffee industry.

BRAZIL

Centurion Coffee is proud to have established a direct trade relationship with Fazenda Cachoeira da Grama and its neighboring farms. Situated in a large valley in Northeastern São Paulo, Fazenda Cachoeira da Grama, commonly known as “Vale da Grama,” sits at an altitude of 1000m-1200m above sea level. The farm is blessed with rich volcanic soil and an ideal climate for coffee trees. The unique topography of Grass Valley provides natural shade for the coffee cherries, allowing them to ripen slowly. This slow maturation process enhances the beans’ flavor profile, contributing to their richness and complexity. It is no wonder that some of the world’s finest coffees come from this region, winning dozens of global awards. The coffees from Fazenda Cachoeira da Grama are Rainforest certified.

This farm is in a large valley in Northeastern São Paulo called “Vale da Grama.” It sits 1000m-1200m above sea level, has a very rich volcanic soil, and enjoys the best climate a coffee tree could ask for. Furthermore, the unique topography of Grass Valley ensures natural shade for the coffee cherries, allowing them to ripen slowly. This slow maturation enhances the beans’ flavor profile, contributing to their richness and complexity. Some of the finest coffees in the world come from this region, winning dozens of global awards.

The coffees from Fazenda Cachoeira da Grama are Rainforest certified.

COLOMBIA

Centurion Coffee is proud to source its coffee beans from Silveria and neighbouring farms in Colombia, a farm that uses traditional methods to grow high-quality coffee beans. The farm is home to shade-grown trees that provide a habitat for migratory birds, wildlife, and endangered species. These Farms controls all aspects of the growth and harvest of its beans, from selecting the land and genetic origin to the procedures for picking, washing, and drying them. The coffee beans grown in this region are considered high-altitude grown because of the farm’s location at an altitude of 1,400 meters above sea level. This results in a more desirable flavor. The beans are hand-selected to ensure that only ripe beans are chosen, which guarantees a better-quality coffee. Centurion Coffee believes in supporting sustainable and organic practices, and these Colombian farms are mostly organic and sustainable, helping to sustain the rainforests.